Saying … “I don’t know” Unleashes Innovation!

Updated: May 6

02.02.17 | Sandy May


Cultures suffer when leaders lack the courage to say “I don’t know”. Without experimentation, there’s no innovation or risk.


You’ve recruited good people – let them soar. If you can admit what you aren’t sure about, it’s an opening to a real conversation.


In their provocative book, Freakonomics, Dubner and Levitt posit that if you have to be the expert and have the answer then you foster a culture that’s afraid to experiment.